Head of Marketing

Demo Co is a 120-person B2B SaaS company in San Francisco. Revenue teams use our account scoring to decide which accounts their reps work next. We have never had a marketing leader: pipeline today comes from founder-led selling, referrals, and our two Founding Account Executives. That got us here. It will not get us to the next stage.

You will be our first Head of Marketing. You own demand generation, positioning and brand. You inherit a team of three, a content lead, a demand generation manager and a designer, and you build it to eight over the next year. You sit with the Founding AEs every week and share one number with them: qualified pipeline.

We want someone who has carried a sourced-pipeline target and can show how they finished against it, who knows the difference between pipeline marketing sourced and pipeline it influenced without being asked, and who has written positioning that a sales team actually used. Brand matters here, and it has to show up in the pipeline.

You report to Olivia, our CEO, and work most closely with Alex, who runs Sales and RevOps. Hybrid, three days a week in our SoMa office.

What we're looking for

• 8+ years in B2B SaaS marketing, at least 3 of them leading a team
• Has owned a marketing-sourced pipeline target and can show the numbers against it
• Positioning or messaging work that a sales team adopted, with the before and after
• Fluent in CAC payback, and in sourced versus influenced pipeline
• Has hired and managed marketers across demand generation, content and design

Nice to have

• Has been the first marketing leader at a startup
• Has marketed to revenue or operations buyers
• Has built a category narrative or analyst program from nothing

Skills

Benefits

• Hybrid: three days a week in our SoMa office
• Meaningful equity as an early executive
• Full medical, dental and vision for you and your dependents
• $3,000 annual learning budget
• Four weeks paid time off plus company holidays